Direct Response Call Centers
The Tools of Engagement
Conventioial direct marketing techniques...
Date:
06/01/2005
, Publication:
Medical Marketing & Media
, Author:
Stephan McQuire
http://offlinehbpl.hbpl.co.uk/Misc/MMM/Features/JUN05%2038-46%20PULMI.pdf
Beyond the Call
Integrating call center systems at pharma companies
Date:
05/01/2005
, Publication:
Pharmaceutical Executive
, Author:
Stan Zehner, Beth Ann Pelegan
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=162037
Medicare Rx Help Line Is Less Than Helpful, GAO SaysDate:
02/01/2005
, Publication:
Pharmacy Times
, Author:
Ken Rankin
http://www.pharmacytimes.com/article.cfm?ID=1931
Firm offers chains automated Rx remindersDate:
09/13/2004
, Publication:
Drug Topics
, Author:
Carol Ukens
http://www.drugtopics.com/drugtopics/article/articleDetail.jsp?id=123680
The transition from push to pull
Successful CRM Progams should engage
Date:
06/01/2004
, Publication:
Medical Marketing & Media
, Author:
David Kramer
http://offlinehbpl.hbpl.co.uk/Misc/MMM/Features/PUSH%20TO%20PULL.pdf
Directing complianceDate:
06/01/2004
, Publication:
Medical Marketing Media
, Author:
http://offlinehbpl.hbpl.co.uk/Misc/MMM/Features/DIRECT.pdf
The true colors of physicians
Technology, data and interactive marketing
Date:
03/01/2004
, Publication:
Medical Marketing & Media
, Author:
Rick Rose
http://offlinehbpl.hbpl.co.uk/Misc/MMM/Features/TRUE%20COLORS.pdf
Pharmacists: Marketers' forgotten alliesDate:
09/01/2003
, Publication:
Medical Marketing & Media
, Author:
Todd Dankmyer
http://offlinehbpl.hbpl.co.uk/Misc/MMM/Features/SEP03%2038-44%20PHARMACISTS.pdf
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