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5 Factors driving direct marketing

http://offlinehbpl.hbpl.co.uk/Misc/MMM/Features/603%20DIRECT%20MARKETING%2038-4

Pushing the envelope? (Direct Marketing)

http://offlinehbpl.hbpl.co.uk/Misc/MMM/Features/DIRECT%20REVIEW.pdf

DIRECT listline

HealthSaludUSA
http://directmag.com/mag/marketing_direct_listline_734/

E-Marketing's Dilemma

http://offlinehbpl.hbpl.co.uk/Misc/MMM/Features/EMARKETING.pdf

VIDEO-Google and Clear Channel Execs Clash over Metrics Issue

http://adage.com/brightcove/lineup.php?lineup=1266084202&title=1655754265

Direct to Consumer: The Not-So-Cold Call

Think telephone outreach is out of touch? Think again. The phone is making a comeback.
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=418780

AMA Launches Twitter Profile to Share News and Information

http://www.ama-assn.org/ama/pub/news-events/news-events/ama-twitter-profile.sht

AMA Sells Physician Masterfile

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=4531

Internet Resources

The following Web sites are focused on oncology trials for the professional and/or potential participant.
http://www.actmagazine.com/appliedclinicaltrials/article/articleDetail.jsp?id=4

The Multichannel Matter

When direct marketers began to use the Web, a question emerged: Who's responsible for it?
http://directmag.com/mag/marketing_multichannel_matter/
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Search returned 55 items.
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