Direct Response
5 Factors driving direct marketingDate:
06/01/2003
, Publication:
Medical Marketing & Media
, Author:
http://offlinehbpl.hbpl.co.uk/Misc/MMM/Features/603%20DIRECT%20MARKETING%2038-4
Pushing the envelope? (Direct Marketing)Date:
06/01/2004
, Publication:
Medical Marketing & Media
, Author:
http://offlinehbpl.hbpl.co.uk/Misc/MMM/Features/DIRECT%20REVIEW.pdf
DIRECT listline
HealthSaludUSA
Date:
05/15/2005
, Publication:
DIRECT Magazine
, Author:
http://directmag.com/mag/marketing_direct_listline_734/
E-Marketing's DilemmaDate:
02/01/2004
, Publication:
Medical Marketing & Media
, Author:
http://offlinehbpl.hbpl.co.uk/Misc/MMM/Features/EMARKETING.pdf
VIDEO-Google and Clear Channel Execs Clash over Metrics IssueDate:
07/09/2008
, Publication:
Ad Age
, Author:
Ad Age
http://adage.com/brightcove/lineup.php?lineup=1266084202&title=1655754265
Direct to Consumer: The Not-So-Cold Call
Think telephone outreach is out of touch? Think again. The phone is making a comeback.
Date:
04/01/2007
, Publication:
Pharmaceutical Executive
, Author:
Alexandra Drane
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=418780
AMA Launches Twitter Profile to Share News and InformationDate:
04/01/2009
, Publication:
AMA
, Author:
AMA
http://www.ama-assn.org/ama/pub/news-events/news-events/ama-twitter-profile.sht
AMA Sells Physician MasterfileDate:
01/01/2001
, Publication:
Pharmaceutical Executive
, Author:
Andra Brichacek,
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=4531
Internet Resources
The following Web sites are focused on oncology trials for the professional and/or potential participant.
Date:
05/31/2007
, Publication:
Applied Clinical Trials
, Author:
Applied Clinical Trials
http://www.actmagazine.com/appliedclinicaltrials/article/articleDetail.jsp?id=4
The Multichannel Matter
When direct marketers began to use the Web, a question emerged: Who's responsible for it?
Date:
06/01/2005
, Publication:
DIRECT Magazine
, Author:
ARTHUR MIDDLETON HUGHES
http://directmag.com/mag/marketing_multichannel_matter/
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