Internet Email Marketing

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The Secret

You have to advertise if you want people to know your brand

Date: 05/01/2007 , Publication: Pharmaceutical Executive , Author: James Gregory, Nicholas Giacopelli

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=423205

Media Audit: Stop the Presses!

The media are becoming more negative and onesided when it comes to reporting industry news.

Date: 04/01/2007 , Publication: Pharmaceutical Executive , Author: Stephen J. Porth, George P. Sillup

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=418778

Alternative Media: Mastering Social Media

Online communication tools work only if you know how to use them

Date: 04/01/2007 , Publication: Pharmaceutical Executive , Author: Fard Johnmar

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=418782

More Than a Measure

But many companies don't understand what it means to their online marketing efforts. Benchmarking can provide the answer.

Date: 03/01/2007 , Publication: Pharmaceutical Executive , Author: Stephen Gerard

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=408169

Introduction: Branded for Life

Coke or Pepsi. Mac or PC. Developing brand loyalty takes time and patience, but the payoff is worth it in the end.

Date: 03/01/2007 , Publication: Pharmaceutical Executive , Author: Jeannette Park

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=408168

FDA Alerts Consumers to Unsafe, Misrepresented Drugs Purchased Over the Internet

Reports show several consumers in the United States have sought emergency medical treatment for symptoms such as difficulty in breathing, muscle spasms and muscle stiffness after ingesting the suspect product

Date: 02/16/2007 , Publication: FDA News , Author: FDA

http://www.fda.gov/bbs/topics/NEWS/2007/NEW01564.html

Marketing to Professionals: Fax Me!

Don't throw away that machine just yet. All docs haven't switched to e-mail.

Date: 12/01/2006 , Publication: Pharmaceutical Executive , Author: Michael White, Camille Macchio

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=389574

On-line Rx market opens for business

Tom Kellenberger wants to do for pharmacy what Expedia, Orbitz, and Travelocity have done for travel...

Date: 09/18/2006 , Publication: Drug Topics , Author: Fred Gebhart

http://www.drugtopics.com/drugtopics/article/articleDetail.jsp?id=371875

Alternative Media: Online Med Sites Gain Patient Trust

Pharma could benefit from a little less TV.

Date: 06/01/2006 , Publication: Pharmaceutical Executive , Author: Philip A. George

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=333319

Internet use on the rise

Texas Dermatological Society survey shows private practitioners' Internet use...

Date: 05/01/2006 , Publication: Dermatology Times , Author: John Jesitus

http://www.dermatologytimes.com/dermatologytimes/article/articleDetail.jsp?id=3

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