Internet
E-Mail Marketing Grows up: A Primer for the Managed Care Industry
Publication requires registration and a $5.00 fee to view article
Date:
02/01/2000
, Publication:
PMT Product Management Today
, Author:
Joe Dysart
http://www.pmtoday.com/Search/SubjectDetails.asp?SUBJECT=E%2DMail+Marketing+Gro
E-Launch: Internet Strategies for New Drug Launches
Publication requires registration to view article
Date:
08/01/2000
, Publication:
PMT Product Management Today
, Author:
Lyle L. Berkowitz, MD
http://www.pmtoday.com/Search/SubjectDetails.asp?SUBJECT=E%2DLaunch%3A+Internet
Connect Patients and Doctors to E-Care Tools
Publication requires registration to view article
Date:
08/01/2000
, Publication:
PMT Product Management Today
, Author:
Douglas Goldstein
http://www.pmtoday.com/Search/SubjectDetails.asp?SUBJECT=Connect+Patients+and+D
e-marketing at the point of prescriptionDate:
11/01/2000
, Publication:
Medical Marketing & Media
, Author:
Lisa Turcha and Mark Gleason
http://offlinehbpl.hbpl.co.uk/Misc/MMM/Features/EmarketGleason.pdf
Healthcare Web Sites Go InteractiveDate:
01/01/2001
, Publication:
Pharmaceutical Executive
, Author:
Andra Brichacek
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=4530
Internet DTC - Minding Your P's & Q'sDate:
04/01/2001
, Publication:
Pharmaceutical Executive
, Author:
Lyle Berkowitz
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=2476
The Prescription Drug Marketing ActDate:
06/01/2001
, Publication:
FDA
, Author:
HHS, U.S. Food and Drug Administration
http://www.fda.gov/oc/pdma/report2001/
Media Mix Town Meeting 2001-Media blending for pharmaceutical branding - does pharma need a brand new mix?Date:
09/01/2001
, Publication:
Pharmaceutical Executive
, Author:
Sibyl Shalo
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=779
M.D. internet portals open gateways to marketing opportunities moreDate:
01/01/2002
, Publication:
Medical Marketing & Media
, Author:
Panel
http://offlinehbpl.hbpl.co.uk/Misc/MMM/Features/InternetPortals.pdf
Avoid the pitfalls to turn big mistakes into big wins in e-marketingDate:
02/01/2002
, Publication:
Medical Marketing & Media
, Author:
Rob Rebak
http://offlinehbpl.hbpl.co.uk/Misc/MMM/Features/EMarketing.pdf
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