Radio
Betel nut-cancer link takes buzz out of tradition
Taiwan launches ad campaign warning of risk from chewing Asian fruit
Date:
07/11/2007
, Publication:
MSNBC
, Author:
Reuters
http://www.msnbc.msn.com/id/19712368/
Culture Shock- The withdrawal of Vioxx signaled a sea change. Welcome to the Culture of Drug SafetyDate:
07/03/2007
, Publication:
Pharmaceutical Executive
, Author:
Louis A. Morris
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=442280
Toolkit: Good Tailoring
Does your marketing campaign reach the huddled masses of frustrated or illiterate consumers?
Date:
07/03/2007
, Publication:
Pharmaceutical Executive
, Author:
Jessica DiPaolo
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=442276
Direct to Consumer: The Secret of My Success
Industry experts sound off on the methods behind an award-winning ad and how the next great DTC campaign will come about
Date:
07/03/2007
, Publication:
Pharmaceutical Executive
, Author:
Editor
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=442284
Plastic Surgery, Teenagers, and the Media
Reality television and teen magazines make it difficult for practitioners to restrict surgery on teens to what they truly need
Date:
06/01/2007
, Publication:
Plastic Surgery Products
, Author:
Frederick N. Lukash, MD, FACS
http://www.plasticsurgeryproductsonline.com/issues/articles/2007-06_07.asp
Marketing to Professionals: The Advertorial Effect
A study suggests that advertorials are powerful marketing tools before and after a drug is approved
Date:
06/01/2007
, Publication:
Pharmaceutical Executive
, Author:
Gwen Canter, Johanna Schlossberg
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=429157
Marketing to Professionals: The Advertorial Effect
A study suggests that advertorials are powerful marketing tools before and after a drug is approved
Date:
06/01/2007
, Publication:
Pharmaceutical Executive
, Author:
Gwen Canter, Johanna Schlossberg
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=429157
The Secret
You have to advertise if you want people to know your brand
Date:
05/01/2007
, Publication:
Pharmaceutical Executive
, Author:
James Gregory, Nicholas Giacopelli
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=423205
Spend Trends 2007: Hang 10
DTC Hits Its First Decade
Date:
05/01/2007
, Publication:
Pharmaceutical Executive
, Author:
Diane West
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=423215
Media Audit: Stop the Presses!
The media are becoming more negative and onesided when it comes to reporting industry news.
Date:
04/01/2007
, Publication:
Pharmaceutical Executive
, Author:
Stephen J. Porth, George P. Sillup
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=418778
< Previous
Page 3 of 6
Next >
Search returned 52 items.
|
Sponsored Links
Medical Marketing & Media is a monthly
to 14,000 healthcare marketing executives
www.medicalmarketingandmedia.com
|