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Drug Ads Raise Questions for Heart Pioneer

Dr. Robert Jarvik is best known for the artificial heart he pioneered more than a quarter-century ago

Date: 02/07/2008 , Publication: NY TIMES , Author: STEPHANIE SAUL

http://www.nytimes.com/2008/02/07/business/media/07jarvik.html?_r=1&ref=health&

The Secret

You have to advertise if you want people to know your brand

Date: 05/01/2007 , Publication: Pharmaceutical Executive , Author: James Gregory, Nicholas Giacopelli

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=423205

Spend Trends 2007: Hang 10

DTC Hits Its First Decade

Date: 05/01/2007 , Publication: Pharmaceutical Executive , Author: Diane West

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=423215

Media Audit: Stop the Presses!

The media are becoming more negative and onesided when it comes to reporting industry news.

Date: 04/01/2007 , Publication: Pharmaceutical Executive , Author: Stephen J. Porth, George P. Sillup

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=418778

Introduction: Branded for Life

Coke or Pepsi. Mac or PC. Developing brand loyalty takes time and patience, but the payoff is worth it in the end.

Date: 03/01/2007 , Publication: Pharmaceutical Executive , Author: Jeannette Park

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=408168

Physicians-to-be getting trained at Rite Aid stores

The pair teamed with the University of Pittsburgh Medical Center (UPMC) St. Margaret hospital to establish a patient care service in four Rite Aid locations in Pittsburgh...

Date: 01/08/2007 , Publication: Drug Topics , Author: Sandra Levy

http://www.drugtopics.com/drugtopics/article/articleDetail.jsp?id=394832

Return on Opportunity

Investment in Convention Marketing

Date: 09/01/2005 , Publication: Pharmaceutical Executive , Author: Ray Altieri

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=177955

SOURCING EURO-STYLE

But at Organon, a pharma company, the two have been working together successfully...

Date: 07/01/2005 , Publication: Corporate Meetings & Incentives , Author: DAVE KOVALESKI

http://cmi.meetingsnet.com/ar/meetings_sourcing_eurostyle/index.htm

Connecting Through Technology

Connecting with your Attendees is the name of the game

Date: 07/01/2005 , Publication: Corporate Meetings & Incentives , Author: SUSAN HATCH AND DAVE KOVALESKI

http://cmi.meetingsnet.com/ar/meetings_connecting_technology/index.htm

PHYSICAL ATTRACTIONS: EVENT ENTERTAINMENT IS FLYING HIGH

SOARING, scaling, twisting and tumbling

Date: 07/01/2005 , Publication: Special Events Magazine , Author: NATASHA GARBER

http://specialevents.com/entertainment/events_physical_attractions_20050603/

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