Symposia and Conferences

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Drug Price : Mail Service and Higher Generic Use Helps Keep Spending in Check,

Countering Brand Drug Price Inflation and Specialty Medication Growth

Date: 05/14/2009 , Publication: PharmaLive.com , Author: PharmaLive.com

http://pharmalive.com/news/index.cfm?articleID=626523&categoryid=9&newsletter=1

Drugmakers aim to polish image with ad blitz

Facing possibility of more oversight, industry moves to align with reform

Date: 01/08/2009 , Publication: MSNBC , Author: By Ceci Connolly Washington Pst

http://www.msnbc.msn.com/id/28553745/

VIDEO: East meets West in medicine

Date: 08/12/2008 , Publication: MSNBC , Author: MSNBC

http://www.msnbc.msn.com/id/21134540/vp/26164779#26155832

Seeking Better Laws on H.I.V.

The 17th International AIDS Conference ended here on Friday with a call for the reversal of laws that criminalize and stigmatize groups at risk for H.I.V., the virus that causes AIDS

Date: 08/08/2008 , Publication: NY TIMES , Author: LAWRENCE K. ALTMAN

http://www.nytimes.com/2008/08/09/health/09aids.html?ref=health

Spend Trends 2007: Hang 10

DTC Hits Its First Decade

Date: 05/01/2007 , Publication: Pharmaceutical Executive , Author: Diane West

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=423215

The Secret

You have to advertise if you want people to know your brand

Date: 05/01/2007 , Publication: Pharmaceutical Executive , Author: James Gregory, Nicholas Giacopelli

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=423205

Media Audit: Stop the Presses!

The media are becoming more negative and onesided when it comes to reporting industry news.

Date: 04/01/2007 , Publication: Pharmaceutical Executive , Author: Stephen J. Porth, George P. Sillup

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=418778

Introduction: Branded for Life

Coke or Pepsi. Mac or PC. Developing brand loyalty takes time and patience, but the payoff is worth it in the end.

Date: 03/01/2007 , Publication: Pharmaceutical Executive , Author: Jeannette Park

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=408168

Who's Coming to Meetings?

Need to attract the "right" physicians to a promotional meeting? Have to do it on a budget while following new compliance rules?

Date: 06/01/2006 , Publication: Pharmaceutical Executive , Author: Cindy D'Aoust

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=333316

Surgeons applaud face transplant

Immunosuppression elusive, seen as 'Holy Grail'

Date: 04/01/2006 , Publication: Dermatology Times , Author: Nancy A. Melville

http://www.dermatologytimes.com/dermatologytimes/article/articleDetail.jsp?id=3

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