Blockbuster Management

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Future Blockbusters-10 products projected to win U.S. approval in 2005 and generate peak sales of at least $1 billion.

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Date: 01/01/2005 , Publication: MedAd News , Author: Andrew Humphreys

http://www.pharmalive.com/magazines/medad/view.cfm?articleID=1624

Risks of Anemia Drugs for Patients With Cancer to Get More Scrutiny

But in 1990 Dr. Anagnostou published some of the first evidence suggesting that Amgen&8217;s then brand-new anemia drug, Epogen, might fuel the growth of tumors. Few people paid heed.

Date: 03/12/2008 , Publication: NY TIMES , Author: ANDREW POLLACK

http://www.nytimes.com/2008/03/12/business/12anemia.html?ref=health

Glaxo's Cervarix Faces US Battle

New studies show GlaxoSmithKline PLC's vaccine Cervarix blocks the virus that causes cervical cancer, but if it wins approval for U.S. sales....more

Date: 05/07/2009 , Publication: TherapeuticsDaily.com , Author: AP

http://www.therapeuticsdaily.com/news/article.cfm?contentValue=1914641&contentT

Benchmarks for Blockbuster Launches:A new study reveals the best practices

Date: 02/01/2003 , Publication: Pharmaceutical Executive , Author: Barri Blauvelt

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=44950

Sales Slip

Even before Pfizer blinked, companies were asking, What ails sales? In this annual survey,

Date: 01/01/2007 , Publication: Pharmaceutical Executive , Author: Bob Davenport , Carrie Fisher , Erin Rosner

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=395596

EU Report Slams Drug Industry Practices

BRUSSELS/LONDON (Reuters) - A European report on competition in the pharmaceuticals sector will criticise drug companies for the way they prolong drug patents...

Date: 11/25/2008 , Publication: TherapeuticsDaily.com , Author: By Darren Ennis and Ben Hirschler

http://www.therapeuticsdaily.com/news/article.cfm?contentValue=1868071&contentT

2005 Rx Market: The highs and lows

Lack of blockbuster launches makes for uneventful year; still, scripts rise 3%...

Date: 03/20/2006 , Publication: Drug Topics , Author: Fred Gebhart

http://www.drugtopics.com/drugtopics/article/articleDetail.jsp?id=312505

Awakening a Sleepy Market

... the tried-and-true blockbuster model is not dead just yet. want proof? Have a look at the insomnia market.

Date: 01/01/2007 , Publication: Pharmaceutical Executive , Author: Fred Nelson

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=395595

Marketing to Professionals: The Advertorial Effect

A study suggests that advertorials are powerful marketing tools before and after a drug is approved

Date: 06/01/2007 , Publication: Pharmaceutical Executive , Author: Gwen Canter, Johanna Schlossberg

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=429157

The New Building Blocks for Blockbusters

Date: 09/01/2004 , Publication: Pharmaceutical Executive , Author: Jan J. Malek

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=123006

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