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Blockbuster Management


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Building Blockbusters

The most lucrative new drugs are often less glamorous than first-in-class NMEs. And they are much less risky.
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=177965

A Threat to Our National Drug Supply

Are counterfeit drugs a serious public health issue?
http://www.actmagazine.com/appliedclinicaltrials/article/articleDetail.jsp?id=1

Brand of the Year - LIPITOR

Publication subscription required to view entire article
http://www.pharmalive.com/magazines/medad/view.cfm?articleID=2137

Unsurpassed statin

Publication subscription required to view entire article
http://www.pharmalive.com/magazines/medad/view.cfm?articleID=2143

Prescription For A Blockbuster

Publication requires registration and a $5.00 fee to view article
http://www.pmtoday.com/PMT/Details.asp?SUBJECT=Prescription+For+A+Blockbuster&I

The invisible partner

How the marketing department supports your sales efforts
http://www.pharmrep.com/pharmrep/article/articleDetail.jsp?id=160030

SANOFI-AVENTIS: Most expanded pipeline-Blockbuster potential

Publication subscription required to view article
https://www.pharmalive.com/subscribers/premium_content/index.cfm?from=%2Fmagazi

Future Blockbusters-10 products projected to win U.S. approval in 2005 and generate peak sales of at least $1 billion.

Publication subscription required to view entire article
http://www.pharmalive.com/magazines/medad/view.cfm?articleID=1624

Cymbalta: Eli Lillyт€™s next blockbuster antidepressant?

Registration Required
http://www.frost.com/prod/servlet/market-insight.pag?docid=27201281&ctxixpLink=

The New Building Blocks for Blockbusters

http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=123006
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Search returned 33 items.
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