Blockbuster Management
Building Blockbusters
The most lucrative new drugs are often less glamorous than first-in-class NMEs. And they are much less risky.
Date:
09/01/2005
, Publication:
Pharmaceutical Executive
, Author:
Michael G. Parker, David Amar
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=177965
A Threat to Our National Drug Supply
Are counterfeit drugs a serious public health issue?
Date:
07/01/2005
, Publication:
Applied Clinical Trials
, Author:
Toby Jane Hindin, EdD
http://www.actmagazine.com/appliedclinicaltrials/article/articleDetail.jsp?id=1
Brand of the Year - LIPITOR
Publication subscription required to view entire article
Date:
05/01/2005
, Publication:
Med Ad News
, Author:
Rebecca Mayer
http://www.pharmalive.com/magazines/medad/view.cfm?articleID=2137
Unsurpassed statin
Publication subscription required to view entire article
Date:
05/01/2005
, Publication:
Med Ad News
, Author:
Med Ad News Staff
http://www.pharmalive.com/magazines/medad/view.cfm?articleID=2143
Prescription For A Blockbuster
Publication requires registration and a $5.00 fee to view article
Date:
05/01/2005
, Publication:
PMT Product Management Today
, Author:
Sander A. Flaum
http://www.pmtoday.com/PMT/Details.asp?SUBJECT=Prescription+For+A+Blockbuster&I
The invisible partner
How the marketing department supports your sales efforts
Date:
04/01/2005
, Publication:
Pharmaceutical Representative
, Author:
Mark Perlotto
http://www.pharmrep.com/pharmrep/article/articleDetail.jsp?id=160030
SANOFI-AVENTIS: Most expanded pipeline-Blockbuster potential
Publication subscription required to view article
Date:
03/01/2005
, Publication:
MedAd News
, Author:
Neal Bellucci
https://www.pharmalive.com/subscribers/premium_content/index.cfm?from=%2Fmagazi
Future Blockbusters-10 products projected to win U.S. approval in 2005 and generate peak sales of at least $1 billion.
Publication subscription required to view entire article
Date:
01/01/2005
, Publication:
MedAd News
, Author:
Andrew Humphreys
http://www.pharmalive.com/magazines/medad/view.cfm?articleID=1624
Cymbalta: Eli Lillyтs next blockbuster antidepressant?
Registration Required
Date:
11/03/2004
, Publication:
Frost and Sullivan
, Author:
Patrick Rajan
http://www.frost.com/prod/servlet/market-insight.pag?docid=27201281&ctxixpLink=
The New Building Blocks for BlockbustersDate:
09/01/2004
, Publication:
Pharmaceutical Executive
, Author:
Jan J. Malek
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=123006
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